Even as a veteran beauty editor, I find product labels confusing. Since the FDA doesn't regulate the term "natural," shopping for clean beauty buys is one of the trickiest tasks. I partnered with New Beauty to produce and host this video on "How to Shop for Clean Beauty Buys" in hopes it'll help you cut through the clutter. Well, at least some of it! Check it out and let me know what you think.
When I first learned about WELL WITHIN skincare, I was impressed, simply because it was so clean. Then, I had the pleasure of meeting Co-founders, Lynne Florio and Renee Tavoularis, and fell in love with their mission. As beauty industry veterans (they both worked for La Prairie for over 20 years), their wellness journeys lead them to take a leap of faith and run with a vision. As an entrepreneur myself, I understand what it takes to bring a passion to life. Here, Lynne (LF) and Renee (RT) talk about starting the company, the best advice they've ever gotten and their definitions of beauty.
If you follow me on Instagram, then you might have seen my story about my magical experience on a press trip with Farmacy Beauty. We toured Co-Founder, Mark Veeder's, 7-acre lush property in Forestburgh, NY and then went to the farm where their hero ingredient is harvested in Damascus, PA. You know I've always been a fan of natural skincare, but seeing first hand how the ingredients are nourished for efficacy made me appreciate it even more.