Even as a veteran beauty editor, I find product labels confusing. Since the FDA doesn't regulate the term "natural," shopping for clean beauty buys is one of the trickiest tasks. I partnered with New Beauty to produce and host this video on "How to Shop for Clean Beauty Buys" in hopes it'll help you cut through the clutter. Well, at least some of it! Check it out and let me know what you think.
This year at the Indie Beauty Expo (see post on best sellers), I met several inspiring entrepreneurs in the 'natural' beauty space, but one of them, the Founder of Edible Beauty, Anna Mitsios, really intrigued me. As an Austrailian naturopath working in a fertility clinic, she studied the affects of skincare ingredients on hormones, which brought upon her passion project, Edible Beauty.
When it comes to 100% natural beauty buys, I flirt with them, but as a cult follower of certain beauty brands, (SkinCeuticals, Oribe and Urban Decay to name a few), I cannot bring myself to fully switch over. I understand the benefits of using chemicals on my skin just like I appreciate the au naturel route. Personally, if I have a good experience with a product and it works, it lands on my vanity and often times shows up in my work, which brings me to this unexpected new love for 100% natural deodorant. That's right, I found one that works.
It's true - just because the label "natural" is on a package doesn't mean the product is 100% natural. Today on NBC's New York Live, I shared my favorite 100% natural beauty buys with Sara Gore. Check it out!