The thing about depression is that sometimes you don’t even know somebody’s depressed. There’s a survival technique I’ve conquered where I can compartmentalize if I’m distracted enough and completely block my tragic reality out of my mind in order to function.
I don't typically cover brand campaigns on my site, but Philosophy's latest spoke to me in a way that made it seem natural. Their new campaign, 'How are you, REALLY' focuses on the honest state of our mental health. How many times do you answer "How are you?" with "fine" or "great?" I'm guilty of it all the time, because that's the expected answer. No one asks to create an honest conversation. In honor of Mental Health Month and with the help of Philosophy, that's all changing.