If you're looking for new effective, yet natural skincare, listen up. I first discovered Laurel at the Indie Beauty Expo in NYC last year and after talking to the founder, knew the skincare collection was something special. The flower and herb based line is crafted mindfully using 100% organic ingredients (you won't even find water or alcohol in their ingredient list). After testing a slew of products, I fell in love with the Honey Berry Enzyme Mask.
Last week I attended the Indie Beauty Expo at the Metropolitan Pavilion in NYC in hopes to find some real gems. After walking around meeting founders and testing products for over two hours, I narrowed down my favorite brands and got the scoop on their top sellers. The overall trend at the expo was "farm to face" and it will be interesting to see which brands become mainstream favorites. Here are my favorite five indie beauty buys to put on your radar.