This year at the Indie Beauty Expo (see post on best sellers), I met several inspiring entrepreneurs in the 'natural' beauty space, but one of them, the Founder of Edible Beauty, Anna Mitsios, really intrigued me. As an Austrailian naturopath working in a fertility clinic, she studied the affects of skincare ingredients on hormones, which brought upon her passion project, Edible Beauty.
Last week I attended the Indie Beauty Expo at the Metropolitan Pavilion in NYC in hopes to find some real gems. After walking around meeting founders and testing products for over two hours, I narrowed down my favorite brands and got the scoop on their top sellers. The overall trend at the expo was "farm to face" and it will be interesting to see which brands become mainstream favorites. Here are my favorite five indie beauty buys to put on your radar.