The "It" Haircut: A Fashion Forward Bob

Known for being the stylist to the Kardashian sisters (Khloe's completely obsessed with her), I recently sat in Jen Atkin's chair at a Clear Scalp & Hair Beauty Therapy event at the Royalton Hotel in NYC.  As she texturized my pin straight hair in a way only she could, we chatted about the "it" cut, the one she just gave to Jessica Alba the week before.

"It's all about having hair at a bob length anywhere between the chin and the shoulders right now," Atkin explained.  What was so special about Alba's is that it was slightly, just slightly longer in the front and styled with texturized ends to give it an edge.  "It's a fashion forward bob," she claimed.