"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” confided Lupita Nyong’o.
Earlier this week I received an email from Lancome's PR representatives about "big news" coming on Friday. In order to receive, but not spread the news early, I had to sign a non-disclousure agreement. At about 2pm yesterday, I read the press release and wrote this post.
Joining Julia Roberts, Kate Winslet, Penélope Cruz and Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.
“Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance," said Xavier Vey, President of Lancôme USA.
After watching Lupita in awe throughout awards season this year, it was only a matter of time before a mega beauty brand picked her up. I can only imagine what the battle was like for this breath of fresh air. Well done, Lancome.