For the first time, J. Crew will be debuting their Spring/Summer 2012 collection during New York Fashion week at Lincoln Center this September. While this news may come as a surprise to some, for those who have been paying attention to the direction of the brand, it's expected. I know when I get the J. Crew catalogue I flip through to check out the models first, then the clothes. Top models, Crystal Renn (one of Zac Posen's favorites) and Arizona Muse have appeared in recent catalogues and next season, Liu Wen and Jacquelyn Jablonski are taking the spotlight.
Because of the new-ish direction, cosmetic companies are now partnering with J. Crew creating beauty loot so you can mimic the looks of the models in the catalogues. Poppy King, the Lipstick Queen, created a reddish-coral lipstick called Poppy King for J. Crew Lipstick and there's Face Stockholm for J. Crew Nail Polish collection too.