Since it's October, I'd like to kick off the month with a post dedicated to Breast Cancer Awareness. Last week I had the chance to join an online chat with Elizabeth Hurley, the Spokeswoman for Estee Lauder's 2011 BCA Campaign, “Together. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.” She, along with the Estee Lauder brand are once again standing behind a powerful campaign that you can get involved in. The pink ribbon was co-created by Evelyn Lauder, and the company has given out over 150 million of them to date to spread awareness. This year, they've created pink ribbon wristlets that are available at Estee Lauder counters world wide for free and are selling a pink crystal ribbon pin with one blue crystal that represents the 1% of men who are diagnosed with breast cancer each year.
Hurley explained that she actively supports BCA and BCRF and that the only thing preventing researchers from finding a cure is funding. "They're two fantastic organizations that have my full support," she states. "With Estee Lauder, our goal is to promote awareness and teach about early detection. We've also donated over 50 million dollars so far."
This year, Estee Lauder will be illuminating 200 global landmarks in pink lights to honor the 12th anniversary of this initiative. You can join in by sharing your message of hope on Estee Lauder's FB wall and lighting up the world. If you've never participated in a FB campaign before, think about participating in this one. I did.