CEW Announces Beauty Award Finalists & Top Trends for The Year

In the beginning of March I attended the Cosmetic Executive Women (CEW) Product Demonstration (see post), where the latest and greatest products of 2012 were put on display to preview.  Today, CEW announced the finalists, who will all be voted on and the best products of the year will be announced in May at the Beauty Awards.  This is huge in beauty, guys.  Here are the top trends of the year and a list of the finalists.  Did your favorites make the cut? Beauty Trends:

o   Lip Hybrids: Lip products that have it all – long-lasting color, moisture and a light-weight feel.

o   Skin Volumizers: These collagen-building formulas reduce the look of deep lines and fine wrinkles – they’re like the fountain of youth in a jar.

o   Bold Brows: Fuller, bushier brows are back in vogue and new gels and serums make it easy to style them.

o   Gel Nails: Both mass and prestige brands now offer consumers a multitude of styles and colors to achieve long-wear, chip-resistant nail color at home.

o   Spot On Treatments: Brands have been creating a myriad of products that immediately target dark spots and prevent future spots from developing.

o   Bright Eyes: Serums that lighten and brighten sensitive skin under the eyes took center stage this year, with unique applicators that cool skin on the spot.

o   High Tech Skin Care: Handheld tools offering powerful dermatologist technology at-home have emerged to provide a more youthful look

 And now... presenting... the finalist list!  Who do you want to see win?