Lacoste announced that Andy Roddick, tennis pro and husband of Sports Illustrated cover girl, Brooklyn Decker, will be the face of their new fragrance for men, Lacoste Challenge. Having never being much of a tennis fan, I have to thank Lacoste for opening my eyes up to what the wonderful sport has to offer. "I'm thrilled that Lacoste invited me to be the face of it's men's fragrance, Challenge," Roddick commented about the new campaign.
From the looks of the campaign who wouldn't buy the fragrance for their man? I haven't gotten a chance to test it out, but I know it's a blend of citrus and lavender, which makes me think it may be a little too light and feminine for my liking in a cologne. To be fair, I have to smell it, but I like my men smelling like men!
Do campaigns affect your purchases?