Each week I dump packages of products to test into the middle of my floor and start exploring them by swiping colored cosmetics on my hand, and sniffing and exploring the textures of creams and potions and by the end of the night I look like an insane person by the time Joe gets home. Season after season new trends emerge and year after year innovations in beauty continue to impress me. This year there are a ton of breakthroughs already hitting shelves so before you face the endless isle of labels, here's a breakdown of what you're about to see. And of course, there's something for everyone. 1. CC Creams
While BB creams aka Beauty or Blemish Balms, focused on being a tinted moisturizer with good for your skin ingredients, the CC Cream is taking it up a notch by owning color correcting. Known as a better version of the BB Cream, the CC Cream offers more skincare benefits while offering better options for a wider range of skin tones and a mousse like finish as opposed to an oily one.
Product: Olay Total Effects CC Tone Correcting UV Moisturizer, $22 at drugstores
2. Gluten Free Products
Cosmetic, skincare and haircare companies are replacing gluten or wheat protein with other natural ingredients like quinoa and finding the replacements actually work better. The demand is coming from savvy consumers, and is definitely not a fad. It's all natural taken to a new level!
Product: Rahua Voluminous Shampoo and Conditioner, $32-34 at rahua.com
3. Gentle, Effective Skincare
The latest crop of OTC treatments provide results sans harsh side effects. When dealing with discoloration and at-home anti-aging peels, most products are super drying. Think about it: you’re bleaching and peeling your skin. Now, brands are upgrading their drying solutions by combating the problem with moisturizers and deep peels still remove build up without leaving redness and irritation.
Product: DDF Discoloration Reversal Moisturizer, $60 at Nordstrom